Philips Carousel (Creative Ads)
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Carousel is an online advertisement launched in April 2009 by #Philips to promote Philips #Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital.
The #campaign surrounding #Carousel was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stinkdigital.
The ad went on to become a huge critical success, winning the #advertising industry’s most prestigious award: the Grand Prix at the #CannesLions International Advertising #Festival. It is only the second online advertisement to win in the #Film category, after Dove’s Evolution in 2007. Scenes from Carousel were used in the music video for hip hop artist 50 Cent’s single “”Ok, You’re Right””.
#Ads #Commercials #Creative #TV #Electronics #Brands #Corporations #Advertisement #Amazing #Delight #DDB #TribalDDB #Clown #Clowns #Police #Policemans #Action #Extraordinary #Atack #Marvelous #Fighting
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